Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.
Anthony Wright is the Director of Strategic Marketing & Analysis for Quanex Building Products. With more than 20 years of experience leading research projects and setting long-term business strategies for national brands, Anthony will keep you up to date on the latest market insights.
Contact Anthony Wright directly at Anthony.Wright@quanex.com
Carrie Scheetz is Marketing Project Manager for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.
Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com
Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.
Contact Eric Thompson directly at Eric.Thompson@quanex.com
Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.
Contact Erin Johnson directly at Erin.Johnson@quanex.com
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Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.
Contact Joe Erb directly at Joe.Erb@quanex.com
Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.
Contact Natalia Bubis directly at Natalia.Bubis@quanex.com
It’s 2018—have you made any New Year’s resolutions for your plant floor? Quanex’s Eric Thompson details a few relatively simple resolutions that can be undertaken anywhere.
Posted: January 30, 2018 by Guest Blogger
Filed under: insights, planning, goals
Annual planning season is here—catch some tips to make the most of it from Quanex Marketing Director Erin Johnson.
Posted: October 18, 2017 by Erin Johnson
Filed under: marketing, planning, goals
Tradeshows are always a challenge to fit everything in. Read on from Quanex’s Prject Manager and Tradeshow and Event Specailist Carrie Scheetz for three practical tips to make the most of your time at tradeshows.
Posted: August 24, 2017 by Carrie Scheetz
Filed under: tradeshows, planning, industry
As we fully swing into spring, Erin Johnson shares some marketing spring cleaning tips on In Focus.
Posted: May 01, 2017 by Erin Johnson
Filed under: planning, digital, development
Email marketing is still one of the most effective ways to reach your audience. Carrie Scheetz, Quanex's Tradeshow & Event Specialist, shares tips for running a successful email marketing campaign.
Posted: December 13, 2016 by Guest Blogger
Filed under: marketing, planning, email
Many window fabricators are wondering where the market pricing for resin is headed over the next 18 months. For vinyl extruding window fabricators, resin pricing has a direct correlation to their profitability due to raw materials costs. With the presidential election behind us, some of the uncertainty is eliminated, and now we can project what the market is likely to do moving forward.
Posted: November 16, 2016 by Anthony Wright
Filed under: planning, market, reisin, CDI, pricing, materials, vinyl
A crisis can arise from a number of situations be it the digital space or the production floor. Erin Johnson, Quanex's director of marketing, shares tips to navigating a crisis communications situation.
Posted: September 01, 2016 by Erin Johnson
Filed under: communication, planning, crisis
Just like any other processes that make our businesses run, our marketing efforts can be optimized by the use of data and analytics to zero in on what works, what doesn’t and how we can be more effective. Big Data is transforming the way we perform marketing efforts. Erin Johnson, Quanex's director of marketing, shares tips to integrate data into your marketing plan.
Posted: July 08, 2016 by Erin Johnson
Filed under: marketing, insights, planning, data, e-blast
Corporate marketing teams get tasked with a lot. From tradeshow planning to the creation of sales collateral, from content marketing to Web planning, there’s plenty we juggle on a daily basis. A strong team needs to stay nimble, and we also need to know when to draw on the expertise of other organizations to help make it all come together smoothly.
Posted: April 12, 2016 by Erin Johnson
Filed under: relationship, marketing, planning, agency