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In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Anthony Wright

Anthony Wright is the Director of Strategic Marketing & Analysis for Quanex Building Products. With more than 20 years of experience leading research projects and setting long-term business strategies for national brands, Anthony will keep you up to date on the latest market insights.

Contact Anthony Wright directly at Anthony.Wright@quanex.com

200 Carrie Scheetz

Carrie Scheetz is Tradeshow and Event Specialist for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Tradeshow Communications: An Often Overlooked Opportunity

Tradeshows are busy. There are so many moving pieces: the booth graphics, schedules, customer visits, printed collateral, dinner reservations; the list goes on. An element that often goes overlooked but holds a lot of value is the communications surrounding the show. 

Posted: January 04, 2016 by Erin Johnson

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SME Thought Leadership: Tips to Help Your Best People Shine

As content marketing steps more into the spotlight than ever before, we as marketers are challenged to not only consistently share content, but consistently share quality content. This task can seem quite daunting—how do we deliver information to our customers that is time-relevant and of value on top of all the other necessary jobs we have?
 
Creating content should never just sit on the shoulders of the marketing team. Chances are your company is full of great minds who helped develop the successful business model you have today. Are you tapping into them?

Posted: December 15, 2015 by Guest Blogger

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3 Reasons California is the New Texas

As we’ve moved from recession to recovery, Texas has been center stage when it comes to the housing market. But, could it have some West Coast competition?

Posted: December 15, 2015 by Anthony Wright

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Getting Started: the anatomy of a successful LinkedIn profile

Last week I detailed why fenestration professionals should be using LinkedIn. This week, I’ll start covering how.

Posted: November 25, 2015 by Erin Johnson

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Why LinkedIn is Important to Fenestration Professionals

The social media landscape is constantly evolving with new channels and applications being added so frequently that it seems nearly impossible to keep up.
 
But, one thing that has stood out to me over the last couple of years:  LinkedIn has increasingly become a meeting place for fenestration professionals – and it is the one channel you should be engaging with both personally and professionally. Here’s why:

Posted: November 20, 2015 by Erin Johnson

Filed under: marketing, social, LinkedIn, media

How Social Media is Accelerating R&D

A recent article published by the DOE’s EERE Building Technologies office cites complexity, customization and cost as the three greatest barriers to technology integration in commercial buildings. The article goes on to describe efforts to overcoming these barriers – and one in particular caught my eye.

Posted: October 29, 2015 by Ric Jackson

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Customer Retention – 5 Tips on How to Keep Your Customers

There is an old saying, “Make new friends, but keep the old. One is silver, the other is gold.” Although these are lyrics to an old campfire song, it actually has a lot of merit, especially when it comes to your business.

Posted: October 21, 2015 by Erin Johnson

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Email Marketing: A Powerful Tool - When Used Correctly

Email marketing is one of the most cost-effective ways to reach a mass audience while using very little budget. However, it’s also one of the most abused marketing tools. According to The Radcati Group, more than 205 billion emails are sent and received every day. And we’d be lying if we said most of those emails received didn’t go straight to the trash.

Posted: October 09, 2015 by Erin Johnson

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The Bill with Nine Lives

For those of you who follow my View from Here blog for DWM, you are probably very familiar with my stance on the proposed Portman-Shaheen Energy Savings and Industrial Competitiveness Act (ESIC).

Posted: October 09, 2015 by Erin Johnson

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Tradeshow Communications: An Often Overlooked Opportunity

Tradeshows are busy. There are so many moving pieces: the booth graphics, schedules, customer visits, printed collateral, dinner reservations; the list goes on. An element that often goes overlooked but holds a lot of value is the communications surrounding the show. How you interact with your audience before and after the big event is as important as interactions at the show itself.

Posted: September 29, 2015 by Erin Johnson

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