1532

In Focus

Through its subject-matter experts and years of expertise in the fenestration industry, Quanex brings you InFocus – the premier industry blog for the latest market insights, marketing trends, association news and legislation updates.

200 Anthony Wright

Anthony Wright is the Director of Strategic Marketing & Analysis for Quanex Building Products. With more than 20 years of experience leading research projects and setting long-term business strategies for national brands, Anthony will keep you up to date on the latest market insights.

Contact Anthony Wright directly at Anthony.Wright@quanex.com

200 Carrie Scheetz

Carrie Scheetz is Tradeshow and Event Specialist for Quanex Building Products. She has more than 10 years of experience in the fenestration industry, planning and executing robust, modern tradeshow and event strategies. Carrie is an expert at bringing value to both customers and sales representatives.

Contact Carrie Scheetz directly at Carrie.Scheetz@quanex.com

200 Eric Thompson

Eric Thompson is a National Account Manager for Quanex Building Products with more than 15 years of experience specializing in vinyl window and door profiles. Eric’s high level of expertise and close relationships with customers will bring you the most relevant trends in vinyl.

Contact Eric Thompson directly at Eric.Thompson@quanex.com

200 Erin Johnson

Erin Johnson is the Director of Marketing at Quanex Building Products. She has more than 20 years of experience in the fenestration industry and leads the global marketing and branding efforts for all of Quanex’s business units. She’ll keep you up to speed on marketing trends to help maximize your business.

Contact Erin Johnson directly at Erin.Johnson@quanex.com

200 Joe Erb

Joe Erb is a Commercial Sales Specialist for Quanex Building Products. With more than 20 years of experience, Joe drives awareness and use of high-performance glazing and framing in the commercial market through education and technical support. His technical background brings into focus the challenges and the opportunities in today’s industry.

Contact Joe Erb directly at Joe.Erb@quanex.com

200 Natalia Bubis

Natalia Bubis is the Corporate HR Manager at Quanex Building Products. She has over eight years of experience in human resources and career development, and will help you keep the pulse on today’s evolving HR and talent landscape.

Contact Natalia Bubis directly at Natalia.Bubis@quanex.com

Millennials the next generation of window buyers

Millennials account for 42 percent of today’s homebuyers, despite the potential barriers they must overcome such as student loan debt. Erin Johnson, Quanex’s director of marketing, shares important facts to consider when marketing to the often-misunderstood millennial generation.

Posted: January 06, 2017 by Erin Johnson

Filed under: housing, market, millennials

Want to Show Your Expertise? Lead With Your Experts

Investing in a subject matter expert (SME) program can be an excellent way to communicate expertise. Erin Johnson,   Quanex's director of marketing, shares steps to building an SME program.

Posted: December 21, 2016 by Erin Johnson

Filed under: SME, content, development

Email Marketing: Still One of the Most Effective Ways to Reach Customers

Email marketing is still one of the most effective ways to reach your audience. Carrie Scheetz,   Quanex's Tradeshow & Event Specialist, shares tips for running a successful email marketing campaign.

Posted: December 13, 2016 by Guest Blogger

Filed under: marketing, planning, email

We Need to Talk About the Weather

As hurricane season comes to a close Anthony Wright, Quanex's director of strategic marketing & analysis,  shares his thoughts on the outcome of the 2016 hurricane season.

Posted: December 09, 2016 by Anthony Wright

Filed under: trends, weather, building

Quick-Hit Videos: A Powerful Tradeshow Tactic

Visual connection can be an important channel for your tradeshow audience. Erin Johnson, Quanex's director of marketing, shares practical tips for getting the most out of your tradeshow coverage.

Posted: December 07, 2016 by Erin Johnson

Filed under: communication, tradeshows, visual

After Seasons of Speculation La Niña is Here

La Niña has arrived. Anthony Wright, Quanex's director of strategic marketing & analysis,  details what you can expect with La Niña's arrival.

Posted: November 30, 2016 by Anthony Wright

Filed under: trends, weather, cold

Behind the Hype of a Potentially Big Digital Trend

 Have you heard about the latest trend in digital? Erin Johnson, Quanex's director of marketing, gives you the rundown on Augmented reality and the role it may play in your marketing strategy.

Posted: November 28, 2016 by Erin Johnson

Filed under: marketing, visual, digital

Tailoring Your Web Experience Through Personas

Getting your target audiences and customers useful content should be a major priority for your website. Erin Johnson, Quanex's director of marketing, explains why creating personas may be the best way to accomplish this.

Posted: November 23, 2016 by Erin Johnson

Filed under: web, personas, research

Staying on Top of SEO

Search Engine Optimization (SEO) can be an elusive trend for marketing professionals. Erin Johnson, director of marketing, shares important principles for your SEO efforts.

Posted: November 22, 2016 by Erin Johnson

Filed under: marketing, web, SEO

Imagine a World without ENERGY STAR

The Trump presidency  could mean major changes to the fenestration agency. Ric Jackson,  Quanex's director of government relations,  explores the future of  ENERGY STAR.

Posted: November 21, 2016 by Ric Jackson

Filed under: government, energy, fenestration

Pages: 7 of 15